In Conjoint Analysis,________ Are Utility Functions That Describe the Utility

question 66

Multiple Choice

In conjoint analysis,________ are utility functions that describe the utility consumers attach to the levels of each attribute.

• A) relative importance weights
• B) attribute levels
• C) part-worth functions
• D) orthogonal arrays

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Definitions:

Compounded Semi-annually

Refers to the process where the interest earned on an investment is calculated and added to the principal amount every six months.

GIC

A Guaranteed Investment Certificate, particular to the Canadian market, ensures investors a promised rate of return within a set duration.

Semi-annual Interest

Interest that is calculated and paid twice a year on an investment or loan.

Invested

The deployment of funds with the intention of acquiring income or profit.