In Conjoint Analysis,________ Indicate Which Attributes Are Important in Influencing

question 58

Multiple Choice

In conjoint analysis,________ indicate which attributes are important in influencing consumer choice.

• A) attribute levels
• B) orthogonal arrays
• C) relative importance weights
• D) part-worth functions

---

Definitions:

Generations

Groups of people born and living around the same time, who experience and are shaped by particular societal events and cultural shifts.

Polygenic

Referring to traits that are influenced by combinations of genes.

Sociability

The tendency to seek out social interactions and preference for being in the company of others.

Aggressiveness

A behavior characterized by assertiveness and readiness to confront, often manifested in a forceful or proactive approach.