Which Statement Is Not True About Formulating the Conjoint Analysis

question 7

Multiple Choice

Which statement is not true about formulating the conjoint analysis problem?

• A) Attributes selected should be salient in influencing consumer preference and choice.
• B) The researcher should take into account the attribute levels prevalent in the marketplace and the objectives of the study.
• C) Once the salient attributes have been identified,their appropriate level should be selected.
• D) The set of variables selected should describe the similarity between objects in terms that are relevant to the marketing research problem.

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Definitions:

Slope-Intercept Form

An equation of the form y = mx + b, where m is the slope and b is the y-intercept of the line.

Parallel

Lines in a plane that never meet, no matter how far they are extended, because they have the same slope.

Line

A geometric figure that is one-dimensional, has no thickness, and stretches indefinitely in both directions is referred to as a line.

Y-Intercept

The point where a line or curve intersects the y-axis of a coordinate plane.