The Basic Conjoint Analysis Model Expressing the Fundamental Relationship Between $$U ( X ) = \sum _ { i = 1 } ^ { m } \sum _ { j = 1 } ^ { k i } \alpha _ { i j } X _ { i j }$$

question 10

Multiple Choice

The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below:
$$U ( X ) = \sum _ { i = 1 } ^ { m } \sum _ { j = 1 } ^ { k i } \alpha _ { i j } X _ { i j }$$
What does m represent?

• A) number of attributes
• B) 1 if the jth level of the ith attribute is present,or 0 otherwise
• C) number of levels of attribute i
• D) the part-worth contribution or utility associated with jth level (j,j=1,2,...ki)of the ith attribute (i,i=1,2,...m)

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Definitions:

Retained Earnings

The portion of a company's profit that is held or retained and not paid out as dividends to shareholders, often used for investment in the business, debt reduction, or to shore up the balance sheet.

Depreciation Expense

The allocation of the cost of a tangible asset over its useful life, reflecting wear and tear, obsolescence, or a decline in value.

Current-Rate Method

A method of foreign currency translation where all financial statements are converted at the current exchange rate at the time of reporting, affecting balance sheet and income statement items.

Hyper-inflationary Economy

A situation where an economy experiences extremely high and typically accelerating rates of inflation, leading to a rapid erosion of the real value of the local currency.