MDS Could Be Used for All of the Marketing Applications

question 16

Multiple Choice

MDS could be used for all of the marketing applications below except ________

• A) Channel decisions judgments on compatibility of brands with different retail outlets could lead to spatial maps useful for making channel decisions.
• B) Market segmentation position brands and consumers in the same space and thus identify groups of consumers with relatively homogeneous perceptions.
• C) Assessing advertising effectiveness-spatial maps can be used to determine whether advertising has been successful in achieving the desired brand positioning.
• D) Consumer intention how do consumer's intentions to buy the brand vary with different price levels?

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Definitions:

Commercial Relationships

Refers to the interactions and legal ties between businesses or entities engaged in commercial activities.

Private Law

That part of a legal system that governs relations between individuals, such as contracts, property, and family law, as opposed to public law which deals with relationships between individuals and the state.

Computer Equipment Store

A retail establishment that specializes in selling computer hardware, software, and related accessories and services.

Public Law

A branch of law that governs the relationship between individuals, corporations, and the state, including constitutional, administrative, and criminal laws.