In MDS,at Minimum,________ Brands or Stimuli Should Be Included So

question 39

Multiple Choice

In MDS,at minimum,________ brands or stimuli should be included so as to obtain a well-defined spatial map.Including more than ________ brands is likely to be cumbersome and may result in respondent fatigue.

• A) 8;20
• B) 6;25
• C) 6;20
• D) 8;25

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Definitions:

Autonomic Arousal

The activation of the autonomic nervous system, which can increase heart rate, blood pressure, and respiration rate, often as a response to stress or excitement.

Schachter and Singer

Psychologists who developed the two-factor theory of emotion, suggesting that emotion is based on physiological arousal and cognitive label.

Emotional Experience

The complex psychological state involving thoughts, behaviors, and physiological expressions felt during moments of affective reactions.

Euphoric

A feeling or state of intense excitement and happiness.