Which Is a Disadvantage of the Direct Approach to Collecting

question 52

Multiple Choice

Which is a disadvantage of the direct approach to collecting perception data?

• A) The researcher must identify all the salient attributes.
• B) The spatial map obtained depends upon the attributes identified.
• C) The criteria are influenced by the brands or stimuli being evaluated.
• D) Both B and C are disadvantages.

---

Definitions:

Order Getter

A salesperson whose primary responsibilities are identifying potential customers and engaging those customers in discussions to attempt to make a sale.

Sales Presentation

A promotional talk or pitch aiming to persuade potential buyers to purchase a product or service, often incorporating demonstrations or slides.

Environmental Achievement

The accomplishment of significant positive impacts on the environment through conservation efforts, pollution reduction, and sustainability practices.

Reservations

The act of keeping something, such as a table, seat, or room, held for a person's future use or the record/commitment itself.