Which Is a Disadvantage of the Derived Approach to Collecting

question 88

Multiple Choice

Which is a disadvantage of the derived approach to collecting perception data?

• A) It may be difficult to determine before analysis if and how the individual respondents' judgments should be combined.
• B) The researcher must identify all the salient attributes.
• C) The criteria are influenced by the brands or stimuli being evaluated.
• D) It may be difficult to label the dimensions of the spatial map.