Which Statement Is Not True About Formulating the Conjoint Analysis

question 7

Multiple Choice

Which statement is not true about formulating the conjoint analysis problem?

• A) Attributes selected should be salient in influencing consumer preference and choice.
• B) The researcher should take into account the attribute levels prevalent in the marketplace and the objectives of the study.
• C) Once the salient attributes have been identified,their appropriate level should be selected.
• D) The set of variables selected should describe the similarity between objects in terms that are relevant to the marketing research problem.

---

Definitions:

Human Capital

The skills, knowledge, and experience possessed by an individual or population, viewed in terms of their value or cost to an organization or society.

Apprentice Welder

An individual in the early stage of their career learning the craft of welding under the supervision of experienced welders.

On-the-Job Training

Training that occurs within the workplace while the employee is performing their actual job duties, often under the supervision of a more experienced colleague.

Human Capital

The combined abilities, expertise, and non-physical assets of people that contribute to creating financial worth.