Which Statement Is Not True About Formulating the Conjoint Analysis

question 7

Multiple Choice

Which statement is not true about formulating the conjoint analysis problem?

• A) Attributes selected should be salient in influencing consumer preference and choice.
• B) The researcher should take into account the attribute levels prevalent in the marketplace and the objectives of the study.
• C) Once the salient attributes have been identified,their appropriate level should be selected.
• D) The set of variables selected should describe the similarity between objects in terms that are relevant to the marketing research problem.

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Definitions:

Community Feeling

A sense of belonging and mutual support within a group or society.

Intrinsic

Relating to the essential nature of something or motivated by internal rewards rather than external pressures.

Flow

The experience of being completely absorbed in an activity, where the individual feels a mix of heightened attention, total engagement, and joy.

Self-Actualization

A psychological concept referring to an individual's pursuit and realization of their own potential, talents, and desires.