Cluster Analysis Has Been Used in Marketing for All of the Purposes

question 66

Multiple Choice

Cluster analysis has been used in marketing for all of the purposes below except ________.

• A) determining how strongly sales are related to advertising expenditures
• B) identifying new product opportunities by clustering brands and products so that competitive sets within the market can be determined
• C) segmenting the market based on benefits sought from the purchase of a product
• D) selecting test markets

Distinguish between homosporous and heterosporous plants.

Understand the evolutionary origin of microphylls in plants.

Understand the complexity and diversity of sexual responses and disorders.

Gain knowledge on the psychopathology and diagnostics of sexual offenders.