If You Are Performing Cluster Analysis on the Same Data

question 56

Multiple Choice

If you are performing cluster analysis on the same data using different distance measures and then comparing the results across measures to determine stability of the solutions,you are at which stage of the cluster analysis process?

• A) interpreting and profiling the clusters
• B) deciding on the number of clusters
• C) assessing reliability and validity
• D) selecting a clustering procedure

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Definitions:

E-commerce

The buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet.

Store Profile

A detailed description of a retail store, including its location, demographic target market, product offerings, and unique selling points.

Hedonic Shopping Motives

The pleasure-driven reasons individuals partake in shopping, often linked to emotions, fun, and aesthetic experiences.

Shoppers Orientations

The attitudes, preferences, and behaviors that consumers exhibit while shopping, influenced by personal, psychological, and social factors.