Principal Components Are Usually Easier to Interpret Than the Cluster

question 64

True/False

Principal components are usually easier to interpret than the cluster components.

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Definitions:

Brand Salience

Refers to the degree to which a brand is thought about or noticed by consumers when making purchase decisions.

Top of Mind Awareness

The first brand or product that comes to mind when a consumer thinks about a specific category.

Top of Mind Awareness

A metric that measures how easily a brand or product is remembered or recalled by consumers within its category, indicating its prominence or salience in their minds.