Interviews with Industry Experts Individuals Knowledgeable About the Firm and the Industry

question 38

Multiple Choice

Interviews with industry experts individuals knowledgeable about the firm and the industry may help formulate the marketing research problem.Which of the following statements is true about interviews with industry experts?

• A) Typically,expert information is obtained by unstructured personal interviews without administering a formal questionnaire.
• B) It is helpful to prepare a list of topics to be covered during the interview.
• C) These experts may be found both inside and outside the firm.
• D) All of the above are true.

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Definitions:

Two Groups

A research design involving comparison between two separate groups of participants to determine the effect of a variable.

Experiment

A scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact.

History Effect

refers to the impact that events occurring between the first and second measurements in an experiment have on the subjects' performance, independent of the experimental manipulation.

Regression Toward the Mean

A statistical phenomenon where extreme scores on a variable tend to be closer to the mean upon subsequent measurements.