Media Consumption Behavior and Response to Promotions,price Sensitivity,and Retail Outlets

question 51

Multiple Choice

Media consumption behavior and response to promotions,price sensitivity,and retail outlets patronized are factors that should be considered in the ________ component of the environmental context of the problem.

• A) objectives
• B) buyer behavior
• C) legal environment
• D) economic environment

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Definitions:

Savings and Loans

Financial institutions that specialize in accepting savings deposits and making mortgage and other loans.

Credit Card Companies

Financial institutions that issue credit cards to consumers, facilitating electronic payment transactions and extending credit.

M1 Definition

A category of the money supply that includes all physical money like coins and currency, as well as demand deposits, and other liquid assets that can be quickly converted to cash.

Medium of Exchange

A facilitative tool employed to assist in the buying, selling, or exchanging of products among individuals or groups.