Before Defining the Problem,the Researcher Must Isolate and Examine the Impact

question 5

Multiple Choice

Before defining the problem,the researcher must isolate and examine the impact of the self-reference criterion (SRC) ,or the unconscious reference to one's own cultural values.Which of the following steps does not help researchers account for environmental and cultural differences when defining the problem in an international marketing context?

• A) Define the marketing research problem in terms of domestic environmental and cultural factors.This involves an identification of relevant American (domestic country)traits,economics,values,needs,or habits.
• B) Isolate the self-reference criterion (SRC)influence on the problem and examine it carefully to see how it complicates the problem.
• C) Define the marketing research problem in terms of foreign environmental and cultural factors.Make no judgments.This involves an identification of the related traits,economics,values,needs,or habits in the proposed market culture.This task requires input from researchers familiar with the foreign environment.
• D) All of the above are correct.

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Definitions:

Likelihood Of Occurrence

Refers to the probability or chance that a given event will happen.

Pairing

Associating two stimuli or events together in such a way that the occurrence or presence of one leads to the appearance of the other.

Coyotes

Medium-sized canids native to North America, known for their adaptability to varied habitats and resourcefulness, often symbolized in folklore and modern culture.

Sheep

Domesticated ruminant mammals, typically kept as livestock for their wool, meat, and milk, known for their flocking behavior.