To Formulate a Marketing Research Problem of Appropriate Scope,it Is

question 34

Multiple Choice

To formulate a marketing research problem of appropriate scope,it is necessary to take into account both the resources available,such as money and research skills,and the constraints on the organization,such as cost and time.These considerations refer to which of the factors related to the environmental context of the problem?

• A) economic environment
• B) resources and constraints
• C) legal environment
• D) buyer behavior

---

Definitions:

Cognitive Psychology

A branch of psychology that explores internal mental processes such as problem solving, memory, learning, and language.

Behaviorism

A theoretical orientation based on the premise that scientific psychology should study only observable behavior, emphasizing the effects of environment on behavior.

Logical Evaluation

The process of examining statements, hypotheses, or arguments critically and systematically using reasoning and logic to assess their validity or soundness.

Reason

The mental capacity of an individual to apply logic in analyzing and solving problems, and in making decisions or forming judgments.