Ethical Issues Arise If the Process of Defining the Problem

question 27

Multiple Choice

Ethical issues arise if the process of defining the problem and developing an approach is compromised by the personal agendas of the client (DM) or the researcher.Which of these statements concerning ethics in marketing research is not true?

• A) The researcher is ethically bound to offer the most expensive set of services to each client.
• B) The problem definition process is adversely affected when the DM has hidden objectives such as gaining a promotion.
• C) The DM has the obligation to be candid and disclose to the researcher all the relevant information that will enable a proper definition of the marketing research problem.
• D) The researcher is ethically bound to define the problem so as to further the best interest of the client,rather than the interest of the research firm.

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Definitions:

Note Payable

A formal, written agreement to pay a certain amount of money, typically including interest, to the lender at a future date or on demand.

Write-off

The accounting action of declaring an asset's value as zero, often due to irrecoverable debts or asset devaluation.

Uncollectible Account

Refers to receivables that a company has deemed impossible to collect, recognizing it as a bad debt expense.

Repayment of Loan

The process of paying back borrowed money to the lender, typically involving periodic payments of principal and interest over a set term.