________ Involves Direct Machine Reading of the Codes and Simultaneous

question 15

Multiple Choice

________ involves direct machine reading of the codes and simultaneous transcription.

• A) Optical scanning
• B) Mark sense forms
• C) Computerized sensory systems
• D) CATI or CAPI

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Definitions:

Price Leader

A company that determines the price levels in the market due to its dominant position or competitive strategies.

Competitors' Prices

The cost at which rival businesses offer similar goods or services in the market.

Potential Competitors

Potential competitors are businesses or entities not currently in a market but have the capability and interest to enter the market and compete for the same customer base.

Price-sensitive

Describes consumers or markets that are highly responsive to changes in price, where price changes can significantly impact demand.