Which Treatment of Unsatisfactory Responses Is Particularly Attractive for Business

question 42

Multiple Choice

Which treatment of unsatisfactory responses is particularly attractive for business and industrial marketing surveys where the sample sizes are small and the respondents are easily identifiable?

• A) returning to the field to get better data
• B) discarding unsatisfactory responses
• C) recoding unsatisfactory responses
• D) assigning missing values

---

Definitions:

Cash Flow

The aggregate of funds entering and exiting a corporation, significantly impacting its liquidity levels.

Merger

The combining of two or more companies into a single entity, often to enhance competitiveness and efficiency.

Incremental Cash Flows

The difference between a firm’s future cash flows with a project and without the project.

Outstanding Shares

The total number of shares of stock that are currently owned by shareholders, including those held by institutional investors and restricted shares.