You Would Use Weighting Under Which Circumstance

question 13

Multiple Choice

You would use weighting under which circumstance?

• A) to compare attitudinal scores measured on a seven-point semantic differential scale with lifestyle or image scores measured on a five-point Likert scale
• B) to create new variables that are composites of several other variables
• C) to adjust the sample so that greater importance is attached to respondents with certain characteristics
• D) none of the above

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Definitions:

Social Loafing

The tendency for individuals to expend less effort when working in a group compared to when working alone.

Groupthink

a psychological phenomenon that occurs within a group of people when the desire for harmony in decision-making results in an irrational or dysfunctional decision outcome.

Groupthink

A psychological phenomenon that occurs within a group of people when the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome.

Deindividuation

A psychological state characterized by reduced self-awareness and decreased personal responsibility, often occurring in group settings.