If in Conducting a Study to Determine What Modifications Should

question 106

Multiple Choice

If in conducting a study to determine what modifications should be made on an existing product the researcher assigns weights of 4.0 to heavy users,3.0 to medium users,2.0 to light users,and 1.0 to nonusers.Which group's opinion has greater importance?

• A) heavy users
• B) light users
• C) medium users
• D) nonusers

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Definitions:

Partial Reinforcement Effect

The tendency for a behavior to become more resistant to extinction following intermittent reinforcement than after continuous reinforcement.

Behavioral Contrast Effect

A phenomenon observed in conditioning where the response to a conditioned stimulus changes when an alternative stimulus is presented with different reinforcement conditions.

Extinction

In behavioral psychology, the process whereby a conditioned response decreases in frequency and eventually disappears as a result of the conditioned stimulus being presented without reinforcement.

Reinforcer

Any stimulus that strengthens or increases the likelihood of a behavior by its occurrence.