The Council for Marketing and Opinion Research Offered Several Guidelines

question 29

Multiple Choice

The Council for Marketing and Opinion Research offered several guidelines for reducing refusal rates related to fieldwork.Which of the following is not one of those guidelines?

• A) Interviewer training programs should be routinely administered so that field workers will be effective at their jobs.
• B) The subject matter should always be disclosed to the respondents.
• C) Courtesy should be exercised when deciding what hours of the day to call respondents.Calling between 9 a.m.and 9 p.m.is recommended.
• D) If mall respondents indicate the time is not convenient,an appointment should be made to conduct the interview later.

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Definitions:

Post-training Behaviour

The application and demonstration of skills and knowledge acquired in training within the workplace.

Focus Groups

A qualitative research method where a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.

Learning Tests

Learning Tests are assessments designed to evaluate the effectiveness of educational interventions, measuring how well students have acquired knowledge or skills.

Trainees

Individuals who are undergoing training or are in a learning process to acquire specific skills or knowledge required for a job or task.