Which Statement Does Not Apply Only to International Research

question 47

Multiple Choice

Which statement does not apply only to international research?

• A) Interviewer cheating may be more of a problem in many foreign countries than in the United States.
• B) Local field workers can create an appropriate climate for the interview and be sensitive to the concerns of the respondents.
• C) Local fieldwork agencies are unavailable in many countries.
• D) A global approach to marketing research is desired,which may require using the same methodologies for studies conducted in the United States so that U.S.data can be compared to other countries.

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Definitions:

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An analysis tool used to evaluate the current competencies, skills, and productivity of an organization's workforce.

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The process of collecting and analyzing information about the internal and external environment to identify opportunities and threats.

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A strategy where a company aims to offer products or services that are of high quality and relatively low cost to attain a competitive advantage.