Respecting the Respondent's Privacy,feelings,and Dignity and Ensuring the Integrity of the Data

question 11

Multiple Choice

Respecting the respondent's privacy,feelings,and dignity and ensuring the integrity of the data collection process are aspects of ________.

• A) training of field workers
• B) supervision of field workers
• C) ethics in marketing research
• D) evaluation of field workers

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Definitions:

Lanham Act

A federal statute that provides protection for trademarks, service marks, and unfair competition, in the United States.

Designation "TM"

The symbol "TM" is used to denote a trademark, indicating that a word, phrase, symbol, or design is being claimed as a trademark for products, but has not necessarily been registered.

Trade Secrets

Information, including a formula, practice, process, design, instrument, pattern, or compilation of information, that is not generally known and gives a business a competitive advantage.

Federal Law

Legislation enacted by the national government of a country, which applies across the entire nation and supersedes laws made by local governments.