Which Method of Improving Response Rate Involves Sending Potential Respondents

question 20

Multiple Choice

Which method of improving response rate involves sending potential respondents a letter notifying them of the imminent mail,telephone,personal,or Internet survey?

• A) motivating the respondents
• B) incentives
• C) follow-up
• D) prior notification

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Definitions:

Personal Selling

A direct sales approach that involves face-to-face interaction between a salesperson and a potential customer, to persuade the customer to make a purchase.

Frequency Measures

Statistical calculations used to identify the number of times an event occurs within a specified period or dataset.

Promotional Message

A message designed to inform, persuade, or remind target audiences about a product, service, or brand.

Redemption Rates

The rate at which consumers redeem coupons, vouchers, or other promotional offers.