Which of the Following Statements Is True About Snowball Sampling

question 87

Multiple Choice

Which of the following statements is true about snowball sampling?

• A) In snowball sampling a decision rule is used to indicate whether sampling should be continued or whether enough information has been obtained.
• B) In snowball sampling an initial group of respondents is selected,usually at random.
• C) Snowball sampling is used in industrial buyer-seller research to identify buyer-seller pairs.
• D) Both B and C are true.

---

Definitions:

Mars, Inc.

A global manufacturer of confectionery, pet food, and other food products known for brands like M&M's, Snickers, and Pedigree.

Snickers

A brand of chocolate bar made with nougat, peanuts, and caramel coated with milk chocolate.

Private Branding

The strategy of a retailer selling products under its own trademark or brand name rather than the brand of the manufacturer, to increase profitability and customer loyalty.

Manufacturer Branding

The process by which a manufacturer markets and sells a product under its own brand name, rather than under a retailer or other company's brand.