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Which sampling technique can increase representativeness,is easier to implement than simple random sampling and does not require a sampling frame (Table 11.4 in the text) ?
Environmental Opportunities
Circumstances in the external environment that a business can leverage to its advantage for growth or improvement.
Product Life Cycle
Product life cycle is the series of stages a product or service goes through in the ‘life’ of its marketability.
Defender Strategies
Approaches used by organizations to protect their existing market share by improving efficiency and product quality, while not seeking to aggressively expand.
Prospector Strategies
Business strategies focused on growth and innovation, seeking out new markets, opportunities, and technologies to maintain competitive advantage.
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