Which Statement Is Correct Concerning the Effect on Subsequent Questions

question 75

Multiple Choice

Which statement is correct concerning the effect on subsequent questions?

• A) The inverted funnel approach is particularly useful when information has to be obtained about respondents' general choice behavior and their evaluations of specific products.
• B) As a rule of thumb,general questions should precede specific questions to prevent specific questions from biasing responses to general questions.
• C) The inverted funnel approach is useful when respondents have no strong feelings or have not formulated a point of view.
• D) All are correct.

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Definitions:

Contribution Margin

Contribution Margin is the selling price per unit minus the variable cost per unit, indicating how much of a product's sales contribute towards fixed expenses and profit.

Net Income

The profit of a company after all expenses and taxes have been subtracted from total revenue; a key indicator of financial health.

Contribution Margin

The amount remaining from sales revenue after variable expenses have been deducted, indicating how much contributes to covering fixed costs.

Indirect Expenses

Costs that are not directly tied to a specific product, service, or department and need to be allocated, such as utilities or rent.