Which of the Following Statements Are True Concerning Questionnaire Design

question 11

Multiple Choice

Which of the following statements are true concerning questionnaire design for international marketing research?

• A) Unstructured or open-ended questions should be used with caution in countries with high illiteracy rates.
• B) It is desirable to have two or more simple questions rather than a single complex question.
• C) The questionnaire may have to be suitable for administration by more than one method.
• D) All of the above statements are true.

---

Definitions:

Clearest Exchange

The most straightforward and unambiguous communication or transaction between parties.

Low-context Cultures

Societies where communication is explicit, messages are conveyed directly, and understanding relies less on contextual cues.

Exchanging Information

The process of giving and receiving data, knowledge, or communication between parties, which can occur through various means such as conversation, email, or documents.

Building Relationships

The process of developing and maintaining connections, rapport, and mutual understanding with others, whether in personal or professional contexts.