Which of the Following Statements Are True Concerning Questionnaire Design

question 11

Multiple Choice

Which of the following statements are true concerning questionnaire design for international marketing research?

• A) Unstructured or open-ended questions should be used with caution in countries with high illiteracy rates.
• B) It is desirable to have two or more simple questions rather than a single complex question.
• C) The questionnaire may have to be suitable for administration by more than one method.
• D) All of the above statements are true.

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Definitions:

Kahneman And Tversky

Psychologists noted for their work on the psychology of judgment and decision-making, as well as behavioral economics.

Risks

Potential events or actions that may cause loss or hinder achievement of objectives.

Probability Of Success

The likelihood of achieving a goal or completing a task successfully, often expressed as a percentage.

American Sign Language (ASL)

A complete, natural language that serves as the predominant sign language of Deaf communities in the United States and most of Anglophone Canada.