Competitive Intelligence ________

question 24

Multiple Choice

Competitive intelligence ________.

• A) is a continuous process involving the legal and ethical collection of information
• B) consists of integrated systems of hardware,communications networks,and software
• C) enables senior managers in companies to make informed decisions about everything
• D) A and C are both correct

---

Definitions:

Competitive Advantage

A unique advantage a company has over its competitors that allows it to generate greater sales or margins.

Business Portfolio Analysis

A technique that managers use to quantify performance measures and growth targets to analyze their firms’ strategic business units (SBUs) as though they were a collection of separate investments.

Growth Opportunities

Potential scenarios or strategies that may lead to an increase in sales, market share, or business expansion.

Competitive Advantage

The attribute that allows an organization to outperform its competitors, due to factors like superior quality, cost structure, customer service, or innovation.