Traditionally,marketing Researchers Were Responsible for Assessing Information Needs and Providing

question 8

Essay

Traditionally,marketing researchers were responsible for assessing information needs and providing the relevant information,whereas marketing decisions were made by the managers.Discuss why the roles of marketing managers and marketing researchers are changing.

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Definitions:

English Feudal System

A hierarchical system of land ownership and duties in medieval England, centered around the king granting land to lords in exchange for military service.

Disposition

The act of selling, giving, or transferring ownership or control of property or assets.

Life Estate

A property interest that lasts for the life of the holder, allowing use of the property for their lifetime but not the right to sell it.

Property Rights

The rights and entitlements relating to the ownership and use of land and other forms of property.