If You Are in Customer Service and Go Out of Your

question 97

Multiple Choice

If you are in customer service and go out of your way to meet the customer's need,you are appealing to the principle of _____ by increasing the likelihood of making a purchase from you because you were especially helpful.

• A)scarcity
• B)liking
• C)consensus
• D)authority
• E)reciprocity

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Definitions:

Capital

Assets or resources, such as machinery, buildings, or money, that can be used to produce goods and services and generate wealth.

Coined

Refers to the creation of a new word or phrase or the process of making coins as a form of currency.

Interest Rate

The percentage at which interest is paid by borrowers for the use of money that they borrow from a lender.

Profit

The financial gain that is realized when the amount of revenue gained from a business activity exceeds the expenses, costs, and taxes needed to sustain the activity.