Which of the Following Is False Regarding Increasing the Effectiveness

question 75

Multiple Choice

Which of the following is false regarding increasing the effectiveness of a presentation?

• A)Customers and audiences respond well to speakers who are comfortable with themselves.
• B)Give emphasis to what your audience expects and what you yourself would find more engaging.
• C)If you are speaking at a formal event,you may be expected to stay in one spot.
• D)Audiences are most likely to respond positively to open,dynamic speakers.
• E)Focus on a list of behaviors and their relationship to environment and context.

Recognize psychographic segmentation's role in predicting consumer behavior.

Identify how lifestyles, values, and self-concept influence consumer choices.

Understand the role of segmentation in marketing communications strategy.

Appreciate the process of segmenting markets using multiple segmentation methods.

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Definitions:

Persuasive Message

A message crafted to influence the audience's beliefs, attitudes, or actions by appealing to their emotions, logic, or credibility.

Logic

The study of principles of reasoning, especially of the structure of propositions and the nature of deductive inference.

Evidence

Information or facts presented in support of an assertion, claim, or case.

Credibility

The quality of being trusted and believed in based on a record of integrity and reliability.