Which of the Following Is False About Sales Messages

question 93

Multiple Choice

Which of the following is false about sales messages?

• A)Buyers make purchase decisions on emotion as well as reason.
• B)If your sales message does not appear to have credibility,the message will be dismissed.
• C)If your sales message focuses exclusively on emotion,with little or no substance,it may not be taken seriously.
• D)Even if buyers have researched all the relevant facts about competing products,the decision may still come down to impulse,emotion,and desire.
• E)If your sales message focuses exclusively on reason and nothing but the facts,you may appeal to the majority of the audience.

Examine the significance of physical attractiveness in mate selection across different cultures.

Explore the complexities and criticisms of evolutionary explanations for mating behavior.

Evaluate the application of evolutionary theory to modern dating practices.

Examine the factors contributing to romantic attraction and compatibility.

---

Definitions:

Managerial Questions

Questions that are targeted towards understanding, guiding, and making decisions in the context of managing an organization or its resources.

Higher-Order Needs

Refers to the advanced levels of needs in Maslow's hierarchy, including esteem and self-actualization needs, beyond basic physiological and safety requirements.

Esteem

A psychological term describing a positive or negative attitude toward oneself; an aspect of self-respect or self-worth.

Persistence of Effort

The continual exertion of effort towards achieving a goal, despite obstacles or difficulties.