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Demographic traits can give us insight into our audience and allow for an audience-centered approach.
Social Psychology of Affect
The field that studies how emotions, mood, and affective states influence social behaviors, thoughts, and interactions among individuals.
Complex Emotions
These are nuanced emotions that arise from the combination of basic emotions and involve a more complex cognitive processing, reflecting the intricacies of human experiences.
Memory-Based Judgements
Decisions or evaluations made based on information or experiences stored in memory.
Impressions of People On-Line
The formation of opinions or judgments about people based on their online presence or behavior.
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