Examlex
In mass communication,by choosing messages or references that many audience members will recognize or can identify with,you can develop common ground and increase the appeal of your message.
Net Benefits
The difference between the total benefits and total costs of a particular action or decision.
Social Regulation
Consists of policies and rules designed to correct behaviors that are not in the best interest of society, including environmental protection and worker safety.
Safety
The condition of being protected from or unlikely to cause danger, risk, or injury.
Harmony
A state of peacefulness or agreement in feelings, actions, ideas, or interests among individuals or groups.
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