A Stereotype Is Defined as

question 27

Multiple Choice

A stereotype is defined as

• A)hostility directed toward people in some category.
• B)the experience we have dealing with people of some category.
• C)an exaggerated description applied to every person in some category.
• D)the fear of people within some category.

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Definitions:

Advertising Media

Advertising media are the various platforms or channels used to convey promotional messages to target audiences, such as TV, radio, print, and online.

Reach

The number of different people or households exposed to an advertisement.

CPM

CPM stands for Cost Per Thousand Impressions, a metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage.

GRP

Gross Rating Point, a standard measure in advertising denoting the reach and frequency of a particular advertisement or campaign.