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What are the basic marketing devices? Which is the most important device?
Capital Markets
Financial markets for buying and selling equity and debt instruments, which channel savings and investment between suppliers of capital and users of capital.
Large Sums
Large sums typically refer to a significantly high amount of money in various financial contexts, including investments, transactions, or savings.
Mutually Exclusive Projects
In capital budgeting, projects that automatically exclude one another. Projects are mutually exclusive either because they’re different approaches to doing the same thing or because limited resources preclude doing more than one.
Meeting Need
The process or action of satisfying a requirement, demand, or essential condition.
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