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One of your clients, Roy Rogers, just came in for an annual review. You believe that the old insurance policy Roy has should be switched to a more economical and efficient policy. You present an alternative illustration to Roy, but he is extremely uncomfortable with your suggestion. Do you think it is wise to press this issue?
Green Marketing
Promotional activities aimed at highlighting a product's or service's environmental friendliness and sustainability.
Proactive Marketing
A strategic approach where businesses anticipate customer needs, market changes, or trends and take initiative to address them before they become widespread issues.
Consumerism
A social and economic order that encourages the acquisition of goods and services in ever-increasing amounts.
Ecological Code of Ethics
A systematic set of principles guiding human actions to ensure sustainability and respect for the environment.
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