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Impressed with your presentation of the ten-step financial planning process (A to J), John Client signs a contract and writes a check for $2,500 (half of the planning fee). He then makes the following comment: "I am a very busy person. I don't care to see a written plan and don't want to know if you religiously follow the six-step planning process. I will be satisfied if you just tell me what to do." How should you as John's financial planner handle this situation?
Monopolistically Competitive
An arrangement in the economy where countless firms are selling products that look similar but are unique, thus permitting them a slight advantage in the market.
Product Differentiation
The method of differentiating a product or service to appeal more to a specific target market.
Differentiation
The process of distinguishing a product or service from others to make it more attractive to a particular target market.
Economically Productive
Activities or processes that generate goods or services which have value and contribute to the economy.
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