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Which of the following assets is most liquid?
Referral Approach
A sales technique where existing customers are encouraged to refer new clients, leveraging existing relationships to gain new business.
Introductory Approach
The initial step in a sales process where the salesperson introduces themselves and their offering to a prospective client.
Multi-Question Approach
A sales technique that incorporates asking several targeted questions aimed at understanding the customer's needs and preferences.
Customer Benefit Approach
A sales strategy that focuses on explaining how a product or service directly benefits the customer, addressing their needs or solving their problems.
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