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At a Nash equilibrium:
Jury Test
A method used in marketing research where a product, ad, or campaign is evaluated by a panel of judges or potential consumers for feedback.
Aided Recall
A market research technique where respondents are prompted with specific cues or aids to help them remember certain information or brands.
Starch Test
A chemical method used to detect the presence of starch in a substance, typically involving iodine solution, which turns blue-black in the presence of starch.
Prompted Response Test
A research method used to evaluate the effectiveness of advertising or marketing material, where participants are prompted with specific cues to recall and respond to the information.
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