Examlex
A theory asserts that manufacturers are less willing to sell units of output as the price of a good decreases.However, as the price of computers fell throughout the 1990s, more computers were sold.Which of the following best explains the apparent conflict between theory and data?
Promotion
A marketing tactic that involves raising awareness of a brand, product, or service to increase sales or public visibility through various channels.
Availability
The degree to which a product, service, or resource is obtainable or accessible when needed.
Awareness
The degree to which consumers know about a brand, product, or service, recognizing its existence and features.
Unsought
Refers to products that consumers do not typically think about buying or do not know exists until they see them.
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