Examlex
According to Gresham's Law,when two kinds of money are in circulation (such as $1 gold coins and $1 silver coins),the preferred--or more highly valued--form of money will tend to predominate,driving the "bad" money out of circulation.
Attitude Change
Any significant modification of an individual’s attitude. In the persuasion process, this involves the communicator, the communication, the medium used, and the characteristics of the audience. Attitude change can also occur by inducing someone to perform an act that runs counter to an existing attitude.
Persuasion
The process of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through communication.
Yale
An American private Ivy League research university located in New Haven, Connecticut, known for its excellent educational programs.
Source Factor
Elements related to the origin or communicator of a message that affect its persuasiveness or the audience's response.
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