Examlex
Many banks in the U.S.failed in the 1930s not because they were poorly managed but because they could not survive the panicky withdrawals of funds by their depositors.
International Firm
A company that engages in cross-border business activities, operating in multiple countries outside of its home country, and dealing with international production or trade.
Existing Products
Products that are currently available in the market, as opposed to new or upcoming products.
Home Country
The country in which a person was born and usually raised, or where a company is headquartered.
Global Marketing Strategy
A strategy used by transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.
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