The Following Income Statements Are Provided for Li Company's Last

question 21

Multiple Choice

The following income statements are provided for Li Company's last two years of operation: Assuming that cost behavior did not change over the two year period, what is the amount of the company's variable cost of goods sold per unit?

• A) $12.00 per unit
• B) $16.00 per unit
• C) 22.00 per unit
• D) none of these

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Definitions:

Resonating-Focus Approach

A marketing strategy that emphasizes creating an emotional connection with consumers by aligning brand messages with consumer values and needs.

CVP

An acronym for Customer Value Proposition, which is the value a company promises to deliver to its customers.

Features

Distinct attributes or capabilities of a product or service that are highlighted to differentiate it from competitors in the market.

Business Model Canvas (BMC)

A one-page plan that divides the business model into nine components in order to provide a more thorough overview.