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Describe one advantage and one disadvantage of using EEG in studies of social cognition.
Uncertainty
The lack of surety or predictability in events, conditions, or outcomes.
Market-Creating Innovations
Products or ideas that meet the needs of a group of potential consumers whose needs have not been met before.
Management's Decision
Decisions made by an organization's management, guiding the direction, operations, and administrative actions of the company.
Customer Base
The group of consumers who repeatedly purchase the goods or services of a business, fundamentally driving its revenue.
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