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In a few sentences, describe an example of a new study that would benefit from the use of subliminal priming, and why conscious priming would not work as well in this study. Then, describe a different study in which conscious priming would be preferable.
Marginal Tax Rate
The rate at which the last dollar of income is taxed, indicating the proportion of any additional dollar of income that must be paid in taxes.
Weighted Average Cost
A calculation that takes into account the varying costs of goods or services by weighting them according to their importance or quantity.
Internal Rate of Return
The discount rate that makes the net present value of all cash flows from a particular project zero.
Interest Rate
Interest: the financial charge applied to the borrower by the lender, calculated as a percentage of the principal for asset usage.
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