What Is Another Name for Category-Driven Processes, and What Is

question 4

Essay

What is another name for category-driven processes, and what is another name for data-driven processes? Explain the main difference between these types of cognition, using an example if needed.

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Definitions:

Consumer Behaviour

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Point of Purchase

The location or moment at which a transaction occurs, often referring to retail environments where purchasing decisions are made.

Exchange Process

The act of giving one thing and receiving another in return, often used in the context of business transactions or trade.

Consumer Behaviour

Refers to the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants.